How to price baked goods
The formula behind every price, with cookies, cupcakes and a cake compared, and why three times the ingredients is not enough.
Guides for home bakers
Worked examples for pricing and custom orders. Every number is a fictional example you can replace with your own.
Pricing
How to price cookies for a home bakery
Ingredients, time, packaging, fees and margin, step by step, with a box of 6 worked out.
How much to charge for a dozen cookies
A plain dozen and a decorated dozen worked out, and why a dozen is not twice a half dozen.
How much to charge for decorated sugar cookies
Price each design by the minutes it takes: simple, medium and detailed sets compared.
How much to charge for cupcakes
A dozen, a half dozen and single cupcakes, with frosting time, boxes and card fees.
What small US bakeries charge
Published prices for decorated cookies, drop cookies and cupcakes from 19 small bakeries, read in November 2026.
How to price holiday cookie boxes
Mixed boxes, gift packaging, assembly time and order deadlines.
Orders
How to track custom bakery orders and deposits
One row per order, deposits, balances and pickups you can see at a glance.
Bakery deposit policy
How much deposit to ask for, worked out from what a cancellation would cost, with sample policy wording.
Bakery order form template
A printable custom order form for cakes, cookies and cupcakes, with the questions to copy into Google Forms.
Prefer to try it with your own numbers?
The free recipe cost calculator works out what a batch costs from what you paid. The free cookie pricing calculator turns that into a minimum price and a price for your target margin.